Do special search tools make you shout, “Yahoo!?”

In today’s quest for information, it is imperative that researchers find fast, accurate facts at the click of a mouse. Whether you are a journalist, an educator, a lawyer or other professional, your reputation and that of your organization relies on your ability to conduct scholarly research and deliver appropriate content. With the advent of the Internet and all the many capabilities associated with it, it is sometimes difficult to decide where to search and what tools to use.

Most users are familiar with the mighty search engines dominating the Internet: Google http://www.google.com, Yahoo http://www.yahoo.com, and MSN http://www.msn.com; they are amazing in their ability to find and sort general information; however, there is a wealth of more specific data available via other providers (special search engines) that not only display the desired results but do so in a manner that targets the needs of the user. One such tool is Find.com. Here I will compare Yahoo! Search with Find.com http://www.find.com.

Yahoo! Media Relations http://docs.yahoo.com/info/misc/overview.html says their product is “the only place anyone needs to go find anything, communicate with anyone, or buy anything.” It provides a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. They also claim that Yahoo! was the first online navigational guide to the Web; regardless of that fact, seniority does not mean that Yahoo! is the best tool for searching. Yahoo! Search is great for general searching; I won’t deny them that. A person can search the Web, retrieve images or video, or search for local or global news. Yahoo! offers an advanced Web search where a person can specify their search by exact phrasing or Boolean logic, update, site/domain, file format, country, or language.

Find.com http://www.find.com is a business search and aims to improve the quality of business professionals’ work. Find.com’s results are “targeted to business needs and are presented in a manner that speeds navigation.” The search retrieves documents from all major consumer search engines and combines them with access to Premium Research content from leading Business Information sources. Find.com’s results page is a bit different from that of Yahoo! The default view will show results related to your query from Premium Research providers in the top panel and the open Web in the lower panel. You may click on any of the Tabs at the top of the results page to view Web-only, Research-only, related Directory results or related News results. What I like best about Find.com is that the results have been “handpicked” by Find.com for their information reliability. You can click on the original source or choose a functional view which shows keyword highlighting. Find.com also provides a cluster bar that organizes information by Topic, Format, Site (the web site URLs) or Source (Premium Research, Search Engines). If you still can’t find the info you’re looking for, you can start a new search by subcategory or refine your original search.

When I was an undergrad in the Technical and Professional Communication program at East Carolina http://core.ecu.edu/engl/tpc/tekkom/tpc.htm, I researched issues in technical writing (ad nauseam). I had access to general search engines, but at the time, I was unaware of special search tools such as Find.com. To prove their usefulness, I decided to relive those days. Upon searching for the phrase “technical writing rules” using Yahoo!, my result page listed around 257 results. Many on the first and second page were useful, but after the third page, my excitement diminished (as it usually does with general search engines). Many of the results were irrelevant or advertising-related. The same search using Find.com produced only ten results (some repeats), which I have to admit was a little disappointing, but they were ALL relevant and reliable. In hindsight, this would have saved me time seven years ago.

It is obvious to me that special search tools are the way to go if you are searching for specific information pertinent to your field of study or career. Find.com is geared for the business professional, and there are many others that cater to scientists, lawyers, etc. In conclusion, if you are a general searcher looking for general information, use a general search engine. If you are looking to narrow your search and save time and energy (who isn’t?), then you’ll find what you’re looking for at Find.com.